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Tyseley based kitchen, bathroom and bedroom manufacturer Mereway Group has appointed Kim Farrell as business manager for Trend Bedrooms.

Farrell has over twenty year’s experience in the home improvement sector and has held several senior sales roles for kitchens, bathrooms and bedroom manufacturers.

 “We have ambitious expansion plans for the bedroom business,” said Mereway sales and marketing director Graham Jones. “We see many opportunities for growth in the sector and are well placed to benefit from these. Continued investment in the business has resulted in the achievement of some significant milestones for the business, these being the production of over 200 units per week and 100  active customers, up by 50% on last year.

“Kim brings a wealth of experience and expertise and will provide valuable support to our bedroom retailers as we expand our network.” 

Farrell added: “Mereway is a forward looking business with an enviable reputation for quality and service.  I’m really looking forward to this exciting opportunity and to playing a key role in raising awareness of the brand and bringing new product ranges to market.”